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Market research required within the Australian Market to determine how consumers interact with Independent Fashion Designers.
We wish to determine the feasibility of launching an online store that services Independent Fashion Designers of Australia and their consumers.
This intended platform will enable consumers to discover fashion designers around them and fashion designers to sell their creations.
We need to prove that;
- we understand the market
- know the key consumer demographics and how to target them
- know the key Independent Fashion Designers and how to target
- know the best geography to launch within
- have enough information to support a focussed marketing campaign to launch the platform
Here is an example of the research that, is not limited to and, may be required:
(All points are with reference to Australia)
Fashion Industry (female demographic split)
- Fashion Trends (what influences the market? etc.)
- Independent Fashion Designers (key players, lo...
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