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Fuel additives and technologies. We help companies reduce their operating expense by reducing their fuel costs and maintenance expenses. We are in a negative opinion or no opinion industry, where people have had a bad experience with additives in the past or they don't know anything about them. We also can substantially reduce company'e carbon footprint (emissions/pollutants) but most US companies aren't too concerned about the environment unless they have a sustainability initiative.
I need to get the emphasize off what I provide and educate them on why they need to consider our product to help reduce costs or reduce their emissions.
We need an expert market researcher to help us create a compelling headline and supporting data for that headline. We want to leverage education based marketing to help capture our target market. We need the data to be factual and verifiable from credible sources.
Here is an example of education based marketing.
Business: Health club
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