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Market Research - Indian International Travellers and digital preferences
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Sales & Marketing > Research & Surveys

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The client has made the following changes to the job.


Job awarded.

Jan 10, 2013

Job Description

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  • Posted: Mon, Jan 07, 2013
  • Time Left: Closed
  • Location: India
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  • Start: Immediately
  • Budget: Less than $500
  • Fixed Price Job
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We would like to develop intelligence on the profile of the Indian international traveller and their digital travel preferences and habits. We would like to commission a market research report which details:

Market overview: population, population profile, English language proficiency (written and spoken), wealth levels, geographic profile
The profile of the international traveller: numbers, age, gender, education level, destination preference, opinion of (or desire to travel to) Australia (including any barriers to travelling to Australia), style of travel (eg backpacking, 5 star, driving holidays, etc), who they travel with (group, family group, independent), preferred international destinations (and where does Australian cities feature?)
Attitude to travel: how regularly would they travel internationally (eg is it a "once in a life time" experience or is it a common thing), travel as a status symbol, how hard/easy is it to travel internationally?

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