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I am a real estate agent looking to do preliminary market research and begin to organize a strategy to market apartment rentals and home/condo sales in a large United States city.
Here are the goals I am trying to accomplish:
1.) Define the demographics of my ideal target market
2.) Define target market’s spending patterns
3.) Determine which marketing techniques are most fruitful in the particular market
4.) Determine how effective particular marketing techniques currently used in the industry are
5.) Create a strategy based on research which best allows me to leverage research to draw quality sales leads through multiple channels
6.) Allow the research results and strategy to translate into implementing optimal online lead generation, SEO, website content
What I am looking for:
1.) A person or group of people with considerable experience with market research including trade journals, peer-reviewed articles, data mining, surveying specific demographics, SEO research, gue...
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