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Marketing & Promotions Manager
Drive the marketing, public relations and partnership initiatives for our multiple web properties. Manage the entire product line life cycle from strategic planning to tactical activities. Analyze potential partner relationships for product lines. Assist the associate publisher with marketing, advertising and promotional projects. Establish marketing strategies to meet organizational objectives. Evaluate customer research, market conditions, and competitor data and implement marketing plan changes as needed.
Drive marketing initiatives to maximize brand awareness.
Direct the magazine(s) circulation subscriptions, long-range planning, supervising development of promotion campaigns.
Generate growth of users, web traffic and subscribers through online and offline partnerships and marketing initiatives
Contact partner websites, bloggers, etc. (with industry specific followers) to assist in spreading brand awareness
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