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Iím seeking the consultation of a marketing and branding professional who can provide a review and analysis of my clientís online brand. The brand is both a person and a company. The brand has represented three industries over the previous 20 years (entertainment, finance, and technology) and has multiple messages in the public space. Your professional review will assist in helping the brand create a unified message, create a new story, and create a new look for the brand.
The main purpose of this review is to identify:
Inconsistencies in the online messaging of the brand
Conflicts in presentation
Reveal opportunities for engagement and exploitation
The professional will be required to:
Provide a report on the review and analysis of the brand.
Identify low hanging fruit in repairing the brand.
Make suggestions for longer-term changes.
This job is not designed to be an intense brand research, but an review and analysis. You will not be required to prepare a traditional brand re...
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