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We are a small Software-as-a-Service company with Mental/Behavioral Health practice management product. Most of our customers are in Minnesota. We want to expand into Wisconsin and Iowa.
This project has two parts. The first involves identifying the best marketing channels for our target companies in Iowa and Wisconsin. These could include, but are not limited to, professional conferences, trade shows, publications, websites, trade associations, and government-sponsored boards/committees/roundtables. Deliverable would be *specific* recommendations and rationale.
The second part involves crafting a marketing message, with a special view to using our website (right now it is not being used at all for this purpose - [obscured] ). Deliverable would be copy and ideas for website design.
Available resources would include access to our staff and any of our customers (including our two customers in Wisconsin).
Current marketing is focused on word-of-mouth, solicited referrals, and a ...
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