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Would like the DESIGN for a Data Model that supports traditional media campaigns like TV, Radio, Print, Direct Mail, etc. The data model deliverable should include an Entity Relationship Diagram along with the column definitions for each entity. The model does not need to be built in an ER tool, only a PDF output of the model with a support Excel spreadsheet with all of the entity definitions is required.
The data model should include components for tracking the media SETUP as well as the tracking of the media OPERATIONS. For example, the model should be able to describe a national TV campaign and also have the structures to track the execution of the campaign.
The data model will also highligh industry standard sources of data for the setup and tracking of these components (i.e. commonly used Nielsen data feeds, comscore, etc).
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