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You are a most excellent social marketer with a passion for social games.
I'm in charge of a team that is launching a game on facebook. It is a poker variation game. And I wish to implement a social marketing campaign during the beta launch.
So, we are launching a low budget version of a our game, and testing it with a low budget marketing campaign.
The marketing campaign for the beta launch is designed to do two things.
1 By the book for monetization and viral growth- To collect player preference information to continuously improve our metrics as well as the game itself (standard social game SOP).
2 Your special talents - The game is rather different, and we wish to leverage the uniqueness to create some buzz during the launch to bring players and attention to create branding.
If the game is liked by the players and there is enough of a buzz and enough monetizing, we will go ahead and invest into improving the game and invest in a larger scale marketing ca...
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