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a different location.
We'd like you to create a marketing plan that will influence as many guests as possible to visit our restaurants.
We create and distribute welcome packages containing discounts to local restaurants. These packages are distributed to guests of specific conventions and contain a series of business card style cards that have some sort of special offer along information about the business, such as a map, food images, quotes from yelp, pictures of the food, etc.
This job has two parts, described below. Note that this is just how we envisioned that it might work. Feel free to chat with me in the PMB with changes.
*** Part 1 – group research. 30-60 days before the start of a convention. ***
YOU WILL be given background information about a group and a convention itinerary. Do any additional background research that you see fit.
WE WILL be designing a survey and canvassing the group, or the group leaders. Before we implement the survey, YOU WILL be given an opportunity to look it...
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