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Industry Profile: Define the current size, growth potential, current and future trends, distribution channels, and any other industry characters.
Competitive Analysis – Identify direct, indirect and future competition, the critical success factors for Mobile CIO industry (Price, quality, promotion, service). What services are my competitors offering at what price? What are their go to market strategies?
Market Analysis – Analyze potential markets to determine an ideal target market (100-1K employees?), describe the customer profile, and consider future markets for Mobile CIO services. What are the services needed most? What are the customer’s largest pain points?
Pricing – explains the pricing strategy, structure, and polices that will help position the Mobile CIO business in the market and to be profitable. Retained services?
Market Penetration – Detail the brand image of Mobile CIO business, it’s location, marketing strategies, tactic, and activitie...
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