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Marketing Plan for Niche Jewelry Site
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Sales & Marketing > Marketing & Sales Consulting

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May 14, 2012
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Job Description

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  • Posted: Mon, May 07, 2012
  • Time Left: Closed
  • Location: United States
  • Client prefers freelancers from:
    United States

    You are still able to submit a proposal for this job.

    The client prefers freelancers from
    a different location.

    You're still able to submit a proposal for this job, regardless of your location.
  • Start: Immediately
  • Budget: Less than $500
  • Fixed Price Job
  • Elance Escrow Protection
  • W9 Not Required
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We came up with an idea for a politically-oriented jewelry item in 2010 and marketed it to limited success during that campaign season using Facebook ads. I am not sure if we broke even, but we did get over 3,200 "likes" and some great testimonials from well-known names. Customers were very impressed with the quality/price/value.

Some of the problems in 2010 were:
-We only had one product, a pair of earrings.
-We had a truly ugly website.
-We didn't know what we were doing on Facebook...our ads were haphazard and we didn't massage our followers

Some of the things we witnessed in 2010 were:
-We would place a fb ad and see an immediate purchase or two, and then nothing. We were still spending money on clicks, but our conversion would drop off a cliff. I know our conversion was not good in general because our site was so awful. But it doesn't explain the cliff-edge.
-Some potential customers were turned off by the fact that we don't manufacture in the USA. Don't know if this was a la...

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Job ID: 30375495
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