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Company name is Bardell and Associates, L3C. Target market is the federal government and private sector. Company is a small business that provides public health consulting services. The company provides the following services: health behavior, health education, health communication and social marketing, program development, implementation and evaluation, management consulting, and emergency preparedness.
The job is to develop a marketing strategy and plan to connect with customers (federal government and private sector) and let them know how my firm can address the customer's needs. Key here is crafting an appropriate message and using an effective delivery system. Logo and branding should be included in marketing plan.
Need the following questions answered:
What is the company's unique selling proposition i.e. what distinguishes me from my competitiors?
What is the best way to solicit business from the federal government and private sector?
What is my marketing message...
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