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Marketing/Promotion Plan to Launch BBA Course
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Finance & Management > Management Consulting

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The client has made the following changes to the job.


Job Description

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  • Posted: Sun, Sep 26, 2010
  • Time Left: Closed
  • Location: Anywhere
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  • Start: Immediately
  • Budget: $1,000 or more
  • Fixed Price Job
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  • W9 Not Required
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We are a company into Education, Technology and Consulting. We have secured a project where our client (a B-school in Delhi, India) is about to launch an Undergraduate Management Program , in tie-up with a renowned UK university.

We are looking to outsource all or parts of the project. The following are major areas that one would need to plan and implement.

Market Analysis and Positioning : Need to define the market readiness for the course and determine positioning.

Planning for Visibility : A Plan to promote the course as a unique opportunity for Indian Students.

Plan for Reaching out to the target Audience (Present 12 standard students in Delhi NCR Schools)

This would include plans for the following :
1. Career Counseling Sessions in Schools (mentioning about this specific option)
2. Scholarship Test (both offline and online)
3. Psychometric tests and One -One Counseling sessions with students
4. Participation in Career Fairs
5. Social Media activities
6. Launch of...

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