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I need a marketing, research and sales expert that can create a very competent marketing training manual, sales training manual and create a detail procedure/process of how to successfully achieve and apply the following:
v Market Sizing and Market Forecasting
Report should cover the following:
* Potential Market Segments
* Customer Base
* Market Drivers
* Market Penetration rate
* Usage frequency
* Growth in Consumer base
* Unit Monetary Value
* Total Market Size
Each of the steps should result in assumptions that can be added into an Excel based model, which should be user-friendly.
v Business Opportunity Identification
Market Entry Strategy
To gain full understanding of the in-depth analysis of the interplay between the following factors:
* Potential Business Models
* Customer needs
* Market characteristics - regulatory, infrastructure, social etc
* Core Competence
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