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My company's website was just recently pushed live, and we'd now like to “officially launch” and start sending traffic to it. Our site is a comparison engine for private student loans.
There is one goal for this project: 10,000 unique visitors / month by March 1st
This needs to be sustainable traffic, where we're seeing at least this many unique visitors come and actually use the site each month after project completion. There's currently over 3 million students taking out private loans each year, so this number is still a very small portion of the market.
Given that the new semester begins in less than two months, now is a great time to start pushing our site to the public.
We're not interested in any black-hat techniques that could get us banned from search engines or social networking sites, or lead to bad publicity. We only want legitimate marketing practices, whether social media, PR, online / offline ...
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