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I have knowledge of Solar Installations, but I need some marketing research, strategy, and plan for the SOLAR BUSINESS. My project is a series of assignments over the next 4 weeks. If you are choosen, you will receive a new section each of the consecutive weeks. This weeks section is as follows.
Marketing Research on SOLAR BUSINESS:
Identify three (3) marketing environment forces that will impact the SOLAR BUSINESS (product/service). Describe each force and analyze why & how it will impact the product/service.
Explore strategies to overcome the threats and/or capitalize on opportunities.
Marketing Strategy on SOLAR BUSINESS:
Define and explain what segmentation is, and discuss different segmentation bases you could use for your product/service.
Based on your segmentation, describe each of the target markets that you would seek to reach. Explain why they will be the most profitable for your product/service.
Develop a value proposition for your product/service through different...
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