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Details on the Job
Youchoose a small to medium size company, carry out background study of the company's internal and external environment, and develop a full marketing research project: design the questionnaire, conducting a survey involving at least 60 respondents, analyse the data, and compile a report of your findings.
GUIDELINES (FORMAT) FOR THE GROUP COURSEWORK
Word Limit: 2,500 words (maximum).
Use the following guidelines for choosing a company to research:
You will have to conduct research and write a background report on the company and industry with references.
Executive Summary: State the purpose of the document. Outlines the key areas of the document such as background research to develop the problem area, marketing research question, research design, how data was analysed, main findings, recommendations, and limitations.
Background Section: The main purpose of the background information is to justify the research. The information contained in the ba...
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