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I am an interior designer starting my own business.
I am based in Sydney and offer traditional interior design consulations and services. My unique offering is creating personal Design Folios for clients. This is a customised design and style guidebook, which enable clients to 'own' their individual design concept and implement it themselves as they wish without ongoing costs of employing a designer.
I have a new website and am now looking at ways to market the business.
My next steps would be to:
1. Write a PR release to send through to media, magazines, websites etc
Outlining my offering with an angle on the 'new approach to design.' Highlighting the do-it-yourself design method that I offer with the personal design folios.
This should also include a bio.
2. Write a one page attention grabbing summary of my business offering that I can send through to contacts in the industry, highlighting my unique offering and directing them to my website. Examples: builders, contractors, rea...
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