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I was just flipping through your logos and they look great. We need a logo and brand architecture developed for the Michigan Clinic.
Since "Michigan Clinic" is actually a somewhat generic name, we're looking for a strong graphical logo/visual design beyond words that is still simple and just two colors.
The theme we're trying to convey is health, happiness, and wellness. The Michigan Clinic is actually a network of Michigan's top specialty physicians operating in small, rural hospitals spread throughout the state. Here is an excerpt of our marketing plan with comparative differentiation, which should be reflected in the logo.
• Small, homelike facilities
• Internet at-home video follow ups
• Top specialty physicians
Message 1: "Avoid the Dungeon Hospitals, get personalized care with Michigan's top specialists in a small, personal hospital environment"
Message 2: "The best physicians. Independent of the mega-hospital corporations. C...
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