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A new book has been written, and it needs a name. The assignment is to come up with a long list of potential names with subheads, and then refine with input from the authors. A more detailed chapter summary will be provided to the winning elancer once the job is awarded. This book should appeal to the same audiences that have turned Tribes and Blink into international bestsellers.
Background: The authors have a good synopsis for the jacket cover that has tested well (see below), but their name choices have tested very poorly in simple test (also see below) for the names tested.
Social psychologists have deduced that in the struggle for survival, primitive humans were forced to develop a kind of genius for making two specific kinds of judgments quickly and accurately: (1) What are the intentions of other people toward me? (2) How capable are they of carrying out those intentions?
In the past few years, leading researchers have shown that today we judge oth...
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