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I am forming a new business and need help with a great name.
The business concept covers several ideas: In a nutshell, I intend to improve the flow of and the quality of information between manufacturers, mom & pop retailers, and the buying public.
1) reduce the incredible hassle of disseminating basic but essential information, such as product cost, descriptions, and images from manufacturers to retailers.
2) reducing points of friction between retailers and their local buying public due to lack of information both in the storefront and website, such as good images, accurate descriptions, and clear pricing.
Here is a helpful list of things to keep in mind, borrowed from a WSJ article:
Simple –- one easy-to-understand concept
Meaningful –- customer instantly "get it"
Imagery –- visually evocative, creates a mental picture
Legs –- carries the brand, lends itself to wordplay
Emotional –- empowers, entertains, engages, enlightens
Scratch the name if it's got thes...
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