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Neighborhood Marketing Ideas & Local Store Marketing Case Studies – We are big believers in spending money from the bottom-up, and inside-out. Meaning, we believe marketing dollars should first be spent inside the four-walls of a restaurant before being spent on wide-spread mass media marketing. What we're looking for is a set of 25+ RECENT case studies of successful "local store marketing" tactics/campaigns executed by restaurants, bars, or other consumer-oriented retailers. This type of marketing is also sometimes referred to as "Guerrilla Marketing", "Neighborhood Marketing", "Community Marketing", etc. We are all familiar with Jay Levinson's book on this subject and the dated examples that were provided in it. What we're looking for are 25+ very recent examples and case studies of the concept of marketing a business within a community. These should balanced to include examples from several different countries; not just examples from businesses within the United States. Th...
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