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The client has made the following changes to the job.
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The client prefers freelancers from
a different location.
We need our Facebook Fan Page completely overhauled-- for use with the new Timeline layout.
Our goals with the Facebook Page are (in order of importance):
1. Drive people to join our Email Newsletter Course
2. LIKE the facebook page
3. Connect with our other sites (Podcast, Twitter, Main Site, VIP Member Site)
4. Attract Europeans
1. We teach English as a Foreign Language to Adults (College educated Western Europeans, over 30, equals our best group).
2. We have a very fun, bold, motivating approach to teaching
3. Our brand is very personal... connected to me (A.J. Hoge), the founder and main teacher. We want to build a personal connection with prospective students (not be a faceless company).
4. At the moment we have a lot of fans, but few buyers.
We especially want to emphasis gathering email subscribers. In our experience, email subscribers are much more likely to become buyers than are FB-only fans.
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