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We are looking for a person with journalism and social media training to work with our company on a part-time basis. We envisage that the work would involve setting up and writing a printed newsletter and a range of social media activity.
We are not looking for someone to put together a standard company puff newsletter. We want to truly engage with our readership by providing stories full of colour and interest with them as the stars. We want to help our florist customers who are in a difficult retail market where their daily business is under threat from supermarkets, leaving them with mostly events such as birthdays, anniversaries, weddings and funerals to sustain them. To do this we want to seek out stories illustrating what successful florists are doing to survive. We want to support and inspire them. We envisage that the means of achieving this would be to engage fully with social media, developing conversations with our audience. The stories which emerge...
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