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The client has made the following changes to the job.
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The client prefers freelancers from
a different location.
We are looking for help writing 12 newsletters. Here is the summary of the project:
• Introduce prospect to BBD (one of the ways)
• Establish expert position on the subject of small business marketing, sales
and customer service – business development
• Support/be part of direct mail marketing sequence
• Invoke feelings of
o curiosity in reader and anticipation for the next issue
o desire to learn more about the services provided by BBD
o interest in doing business with us
• Obtain email addresses by offering early access to content and/or other
freebies for signing up online
• Stay in touch with clients
• Generate repeat business and referrals
Busy small business owners. Demographics:
• 30-50 years old
• 70-80% Male
• Primarily B2C professional service providers
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