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1. Analyse the site and set up appropriate SEO/SEM strategy and execute. including interprete Google Analytics data and set up better tracking goals, funnels etc. (Currently do have team already working on SEO and social media marketing for the site, so i am not talking about the basic stuff, but more higher strategic level work)
2. Do A/B or other testing etc to improve the site conversion rate so the SEM is more effective and have even higher ROI on the investment.
Website is: [obscured]
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