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- Research services needed in the preparation of a book chapter regarding successful online marketing plans and campaigns. We are looking for someone to aggregate the available research on how businesses can successfully design and execute multi-dimensional online marketing activities (content, channels, and users). We are specifically looking to describe:
- - how do business decide on the components of an online marketing plan (e.g., channels, content, target audiences, Internet properties)?
- - what does a successful online campaign look like and how are decisions made (e.g., activities, priorities)?
- - how is success measured ?
- - what metrics typically equate to success (e.g., typical response rates, conversion statistics, etc.)?
- The focus of this research should be on measurable results -- we are looking for concrete metrics on what businesses, marketing agencies, and others have experienced in developing and executing online marketing strategies. The de...
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