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Responsible for developing and implementing digital marketing strategies with a focus on social media, search marketing, online PPC campaigns, affiliate marketing, and email initiatives and programs to generate qualified traffic. In addition to increasing traffic to the website, you will work to optimize the online experience by reviewing web analytics data and maintaining a digital dashboard to determine the effectiveness of the digital marketing initiatives as well as to identify opportunities to enhance the online experience for our clients. You will take a lead on digital initiatives for America One, determining new technology opportunities as they emerge, and work in close collaboration with the management team and the organization's overall digital strategy.
Duties and Responsibilities
• Optimize the Negnu Social Media presence, including Facebook, Twitter & Youtube with a view to develop campaigns, engage Negnu audience and manage supplementary spends.
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