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A health non-profit organization needs a comprehensive options paper and business case for a 10-year old health and wellness website, one of the organization's microsites. This website is underperforming and stagnant; it currently has approximately 50,000 unique visitors annually but potential for many more. The website was created for parents and children on a niche health and wellness subject. We would like to consider re-positioning, other options, and a plan for a long-term strategic re-alignment of the site. Looking for an options paper followed by an actionable business case that outlines recommended options. Will need to address website mission / goals, revenue potential, budget and financial analysis, marketing plan, and other elements which will be stipulated in the full RFP. A fully executed NDA is required before the full RFP is released to the selected contractor. The deliverables of the options paper and business case must be in Microsoft Office PowerPoint format.
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