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Branded Package Design - Create 3 distinct brand directions applied to 3 key packages (see pdf) Phase one presentation to show 3 different branded package directions as possible packaging solutions. Directions should relate to competitive market and also create a unique point of difference from competition. Design objective is to create a shopable packaging system that works to communicate technical and possible emotional links to brand. Lifestyle imagery and fashion driven contemporary graphics and/or illustrations promote a emotional aspirations to brand.
Designer shall present concepts and then refine concepts. Delivery of all Photoshop, Illustrator files in editable layered format.
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