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Paid search ads optimization model based on adword data
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Finance & Management > Outsourcing Consulting

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Job Description

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  • Posted: Tue, Jul 31, 2012
  • Time Left: Closed
  • Location: Anywhere
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  • Start: Immediately
  • Budget: Less than $500
  • Fixed Price Job
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  • U.S. freelancers must have W9
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We want to develop a two-stage consumer-level model of paid search advertising response based on Google adwords aggregated data that will be provided to the provider. The proposed model should use behavioral variables available in the data for a utility maximization and should allow recovering parameters of the heterogeneity distribution in consumer preferences (clicks and conversions)

The model for paid search dataset will includes information on the ad copy. The short listed candidates will be provided a theoretical approach to develop a framework to analyze composition and design attributes of paid search ads.

The model results should allow us to correctly evaluate the effects of specific ad properties on ad performance, taking consumer heterogeneity into account. This proposed approach should allow recovery of preference correlation across the click-through and conversion stage. Based on the estimated correlation between ad copy- and position-sensitivity we want to optimiz...

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Job ID: 32380403
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I am a statistician, so I am an expert of Multivariate analysis, Statistical inference, Regression analysis, Time series analysis, Statistical data...
 0.0   |  $0 Earnings   |  0 Jobs
Bid ID: 32466351  |  Submitted: Aug 3, 2012 12:27 ET 
Proposal SEALED

Boston, Dallas, India Based, Low Cost Statistics, Probability, Matlab, SAS, SPSS, R, EXCEL, Mahout, PHP/MySQL, shopping cart, recommender, Machine...
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Bid ID: 32410539  |  Submitted: Aug 1, 2012 10:50 ET 
Proposal SEALED

ofra r.      
ofra r.'s identity has been verified.  Learn More
 Israel  |  
I'm a 14 years experienced statistician and has 4 years of experience in Web Marketing, Online Surveys and Web Researches. You are welcome to visit...
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Bid ID: 32398426  |  Submitted: Aug 1, 2012 01:47 ET 
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