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We need help improving our PPC campaign for our consulting company, [obscured]
We offer college admission consulting services for students who want to apply to colleges in the US. When people click to our site, we want them to sign up for a free tool kit or fill out a free consultation session with us. We hope that they will eventually become our clients. We can work with clients anywhere, since we do all of our consulting through email, Skype, and phone. (In fact, we currently have clients in Turkey.)
We have a small Google adwords campaign running in California right now. But we are concerned that our keywords are too expensive, and that our reach is too small. Since we are a new company, our budget for PPC is $250/week.
Please tell us how you can help us improve our campaign and get more (and hopefully less expensive) PPC.
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