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Oue client is a Swedish kids wear brand that sells through own stores and online. They are present with stores in all Nordic countries, Baltic countries, UK, USA and currently expanding into new markets. And Germany being a potential new market.
In parallel to store expansion, our client has recently launched a global e-commerce shop serving all EU-countries. To drive traffic to this e-shop so far no PR activities has been launched.
The purpose of the Pre-study and continued PR-acitivities are: To support the launch of our client's e-shop in local market (Poland) and drive traffic to the site and increase sales.
1. Prestudy – Where to find and how to communicate with the target group?
1.1 Where do you find the target group (and the early adopters)?
- offline (magazines, forums, nursing centers, events etc)
- online (what sites do they visit, internet forums/groups, relevant bloggers etc)
1.2 What is important for the target group?
- when it comes to children care (culture, ...
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