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Pre-study PR campaign in Germany
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Sales & Marketing > Public Relations Consulting

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  • Posted: Wed, May 30, 2012
  • Time Left: Closed
  • Location: Germany
  • Client prefers freelancers from:
    Germany

    You are still able to submit a proposal for this job.

    The client prefers freelancers from
    a different location.

    You're still able to submit a proposal for this job, regardless of your location.
  • Start: Immediately
  • Budget: $1,000 - $5,000
  • Fixed Price Job
  • Elance Escrow Protection
  • W9 Not Required
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Oue client is a Swedish kids wear brand that sells through own stores and online. They are present with stores in all Nordic countries, Baltic countries, UK, USA and currently expanding into new markets. And Germany being a potential new market.

In parallel to store expansion, our client has recently launched a global e-commerce shop serving all EU-countries. To drive traffic to this e-shop so far no PR activities has been launched.

The purpose of the Pre-study and continued PR-acitivities are: To support the launch of our client's e-shop in local market (Poland) and drive traffic to the site and increase sales.

1. Prestudy Where to find and how to communicate with the target group?
1.1 Where do you find the target group (and the early adopters)?
- offline (magazines, forums, nursing centers, events etc)
- online (what sites do they visit, internet forums/groups, relevant bloggers etc)

1.2 What is important for the target group?
- when it comes to children care (culture, ...

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Job ID: 30881711
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Bruce Kirby      
Bruce Kirby's identity has been verified.  Learn More
 Canada
I am a career marketing professional with over 15 years of experience. My company helps customers standout for the right reasons and allows them to...
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Bid ID: 30969483  |  Submitted: Jun 3, 2012 12:05 ET 
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