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A non-profit focused on helping local businesses needs a presentation on Social Media and Online Marketing/Presence for businesses to aid in growing their sales via different channels. The presentation should cater for B2C as well as B2B companies.
You will need to research topics from credible sources, your own experience and information we provide. We will provide industry leading publications covering most topics as a guide and to get your thinking going.
The presentation should cover major Social Networks/Approaches:
-AdWords / Yahoo-Bing Alliance (PPC)
-SEO (very very brief, only perhaps a mention of it)
The guide needs to be informative, with use examples and best practices, covering:
-Pros and Cons of online marketing in general + each channel
-Social Media Best Practices
-Social Media Do's and Don'ts
-Pros and Cons of each social media channel
-Tips and Tricks for each channel, and best application for various bu...
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