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"The Opportunity to Succeed' is a DVD for current and future band directors featuring several 'documentary style' case studies that will inform and inspire our audience about the challenges, strategies, and life long benefits of an inclusionary learning environment for both special needs and typically developing students.
Our goal is to produce a press release that can be sent to educational districts, music educator associations and libraries. Secondarily it could be used on the web.
Business angle/topic of the press release:
Children are being excluded from the opportunity to make music however they can. Through simple modifications, many handicapped children can be give the opportunity of inclusion. When allowed the DVD shows how amazing results can happen. This benefits the handicapped student and also the student body as a whole.
To raise awareness when I send it to state music educations & associations. Secondarily, to drive traffic to website...
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