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We are looking for a writer to take on our 2013 press release schedule. We may be launching up to two PR's per week, but a more realistic average is 3 per month.
We desire all of the press releases to be engaging and "newsworthy" even when the topic might not make that an easy task.
Each release should include attribution from uninterested third parties backing up the conatent in the story. Ideally each release would also quote both internal and external sources to further illustrate the meat of the story.
Each press release should work to support one or multiple aspects of our mission vision and values which are as follows, sometimes subtly, sometimes not so subtly.
The press release schedule is part of the overall marketing plan and brand plan for EasyTurf, which lines up with our vision. As many brands, we want to be the Kleenex of the LANDSCAPE artificial grass industry. We are currently a FieldTurf company and act as their North American landscape arm. FieldTurf ...
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