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We are a startup company based in Latin America aiming at the launch of a new brand and product line in the organic cosmetics industry, specifically in the USA market (initially).
The project consists of an Organic Skin Care Product (OSCP) line, comprised of four skin care products. The product line will include a proprietary ingredient with anti-aging properties. The final product will be manufactured and sold in the USA.
Our estimated marketing budget is $15K prior to launch, $5K/month or 30% of sales whichever is greater thereafter.
- Product pricing strategy
- Revise what the marketing budget should be
- Budget allocation plan for different channels/media
- Detailed marketing strategy by channel/media
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