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***STRONGLY DESIRED: RESULTS-DRIVEN AD WRITER WITH IMPRESSIVE PERFORMANCE TRACK RECORD*** Newbies and the faint of heart need not apply.
I manage a Holistic/natural wellness center that has an established brand and presence in our community.
We do different kinds of advertising, including heavy use of the newspaper, which has been working brilliantly - until recently.
Our current ads are stale (have been used with few changes for almost 2 years) and the conversion rate has become consistently poor in last few months. Our primary strategy was to use newspapers to advertise free healthcare seminars we host, and from these seminars, we get free consultations with prospective patients, who we hope convert into paying patients.
We have changed our strategy and ad now to skip the seminar and offer a low-cost, first session coupon special. Once we get them in the door and they see how we roll, we can convert some of the patients into therapy packages, our bread and butter.
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