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Product launch for an Organic Peanut Brittle Bar.
The project involves getting an Organic Peanut Brittle Bar ready for the North American market.
What's special about the bar:
- Small single serve 0.7 oz unit with three thin wafers inside (can be sold from a bin placed by the cash register, or in a larger box of 12, or a box of 100 candy size 5 gram units).
- Organic Certified
- Small Flavorful Roasted Peanuts
- Very Crunchy but not hard
- Not overly sweet
- Single serve
- Priced very competitively (way below other bars).
The bar will be sold under the "Mocup" brand. Come up with a product name, marketing theme and a tag line. Outline the graphical design idea for the packaging and marketing materials and convey it to the designer (we have a designer in place).
Develop a multifaceted marketing strategy, marketing and sales plan.
Initially the bar will be sold directly to smaller independent health food stores with the intent to secure a larger chain retailer account within a yea...
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