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My book is out (small, indie publisher) and I need an experienced publicist/PR professional with financial industry contacts. The book's topic is very narrow and is aimed at the quantitative investment sector. I need help targeting this very small group of readers. Mass marketing is not what I'm looking for. Specifically, there are 4-5 trade publications I would like to contact for a book review. There are also a handful of blogs and websites I'd like to get exposure on. I'd also like to get endorsements (quotes) from key industry heavyweights for the second edition. Most importantly, the book was written with the purpose of helping me gain credibility and authority on the subject matter and so I need to find the right kind of exposure.
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