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I am looking to redesign and update our current line of Natural and Organic Shampoos and conditioners. During this redesign I want a new bottle that is sleek, sexy, and clean looking and the same for the new label.
The current bottle is a cylinder shape that we have had for 12 years, so all design options are open to change it. Because we have a shampoo/conditioner the bottles can differ from eachother however they must complement eachother for a apealing presence on the retail shelf. Also the size on these bottles need to fit 16oz (the conditioner can go down to 14oz if needed).
For the labels I want to take styling cues from the current label so it is updated yet still familiar, loyal consumers must still be able to recognize the brand even though it has been updated. One component I do not want on the new label is the horazontal grey lines you see on the front of the current label.
The best way to approach this project is to look at it like a car company, say BMW. Whe...
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