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Basic Description of the Job:
Looking for ideas to change the name of one of our real estate teams to more accurately describe our target market, and to draft a second tagline for our marketing - specifically print advertising and online.
We currently have two real estate teams, and the one is a very niche oriented market. We have found that niche to be too small and too exclusive for our purposes. It is limiting our production and calls. What we want is to rename that real estate team by changing one word.... the name we have right now is "Fowler Luxury Homes". We need to replace the word "Luxury". The first Tagline we currently have is "You Deserve the Best". We like that and believe we would like to keep it. The second tagline is "Okanagan Luxury and Resort Property Specialists".
We want to keep the same logo design and insert the new word if at all possible, as we have a small fortune invested in all the printed marketing materials that have on...
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