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I am looking for someone to write a 3-5 page report on the benefits of call performance marketing (CPM) over other means of advertising. CPM is the process of delivering consumer initiated telephone calls to businesses. This method of advertising is performance based; meaning that the client only pays once we have delivered a qualified call. CPM is a new alternative to other performance types of advertising like Pay-per-Click and Pay-per-Impression as well as other offline marketing strategies. The report is meant to educate potential clients that are already using the other aforementioned methods. I intend to give the report away for free as part of a marketing campaign. I will supply the majority of information, I just need someone to beef it up and edit it.
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