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I need an analysis of leading enterprise marketing solutions / vendors that fall under categories like:
Multi-Channel Marketing Dashboards
Cross Channel Marketing Optimization
Media Mix Modeling
Vendors in the above categories include
Visual IQ (IQ Insight)
And lots more.
I need to understand what the leading solutions offer in terms of features and user experience, what they cost, how they are sold, how new customers get up and running, who some of their flagship customers are, what analysts etc are saying about them.
This initial project will cover one or two vendors. If the results are satisfactory, then there are a number of additional vendors to cover in follow-on projects.
The budget and scope of the project are somewhat flexible. I've suggested $500 - $1,000 as a guideline, but I'm open to changing it if necessary.
Added 20 SEP 2012, 14:05 PM EDT
UPDATE TO THE...
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