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Research needed for home cook profile. We are building a profile on the person who cooks at home for their family. We want to sell them information on how to make better decisions on what cookware to buy.
In order to best serve them we need the following research done and also the source or sources from which the research was gathered:
1. What is the median age of person who cooks from home?
2. What is the dominate sex (male/female)?
What are their core desires?
4. What are their biggest fears and worries?
5. What are they angry about?
6. Who are they angry at?
7. What are their top three daily frustrations?
8. Is there a built in bias to the way they make decisions? ( example: engineers are analytical)
9. Do they have their own language?
10. Who has tried selling information to them in the past and how did it fail?
11.What is the average income of people who cook from home?
12. What are their beliefs about cooking?
Again I ask that you include the source or sources you used in ...
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