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Research and write a book chapter detailing the impact Generation-Y will have on office design and corporate culture.
The goals and purpose of this article are to:
1. The content will be used by an architectural design firm as a marketing piece to educate, and scare, employers about Gen-Y and their need to change their physical work environment.
2. The content should lead the reader to a logical fact based decision that they must upgrade their facility to attract, retain and motivate Gen-Y top talent.
3. There must be a strong argument that supports "the physical environment is one of the key factors to success with Gen-Y employees".
4. The content must be written as a standalone chapter in a book addressing the impact of office design on productivity and profit.
• (1) 5,000 – 6,000 word article
• (10) Blog posts taken from content. 200 – 400 words each written in a casual conversational style.
• (5) 1-2 page White Paper articles written in a more t...
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