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This project is a new experiment and should be fun. You were selected because of a combination of keywords in your posting.
Its somewhere between business article writing, and academic research writing.
You should be familiar with Marshall McLuhan's writings, famous thinker from 1960-1980 on media strategy, communcations, and the wave of control from media firms.
The idea is put together a framework of McLuhans key ideas (perhaps 7-10) and compare them with his prime detractors, who disagree for specific reasons (Why he is wrong).
Then, if your background permits, to find physics or math formulas which can be used to test the validity of his hypotheses. This may be challenging because some are ABSTRACT eg "The Medium is the Message". And therefore subject to interpretation.
This makes it hard, but also fun, because your creativity, knowledge, and background come into play. I expect this is somewhere between 1-3 days of full time work, depending on your depth of...
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