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The project is to improve the content in the SERVICES section of a website of a nonprofit fundraising consultant. The SERVICES section is divided into four services areas of one page each with a total word count of 630.
The target audience is nonprofit executive directors, development directors, fundraising staff, board members, and other nonprofit consultants.
The primary purpose of the website is for those who hire, have influence on hiring or who directly work with consultants to easily and quickly get the information they need and be moved to contact the principal consultant to make an inquiry, request more information and begin a dialogue.
In explaining Deringer Consulting's services, the content should identify unmet needs in each service area and then explain the concrete results that Deringer Consulting will achieve with the client to help them to remedy their needs and achieve their goals.
The project should include interviewing the principa...
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