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SAC Website Brief
We are looking to upgrade the Stay Active Challenge website. This is to ensure we have a website that has the look and feel that is appropriate and attractive for our target corporate audience. The website needs to be easy to navigate, simple, clean, current and attractive. Importantly we are trying to engage our audience through the concepts of fun, competition and technology, this needs to be reflected.
We are continuing to develop the programme so the site needs to allow for new features to be added easily without the need for a major overhaul. We have 2 main competitors providing similar services and our website needs to be better than both of these:
Current feedback on the front end is that it's confusing and not clear.
• Much simpler
• Easy to navigate
• Minimal text
• Very visual, reflecting the fun and competitive elements of the programme.
• Appropriate for our target audience
• Very clear a...
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